Swiss Arabian takes great pride in collaborating with renowned Emirati singer, Shamma Hamdan. Blessed with a voice that has captured the hearts of millions across the Arab world, Shamma has personally composed and sung an exclusive jingle for Swiss Arabian. The catchy and melodious lyrics resonate with all that the brand stands for and has received a tremendous response from fans after it released on digital media.
With its brand new approach, Swiss Arabian Perfumes ensures that ‘The Perfect Mix’ is reflected in all their branding endeavours. Customers stepping into the Swiss Arabian showroom at the Sahara Centre will be welcomed into a whole new experience. The showroom has gone through a complete makeover to reflect the brand’s new identity. Tying up with Shamma, the iconic artist, is also a part of the company’s efforts to give their valuable customers a grand experience of their identity.
Swiss Arabian today announced the brand’s new look and image. The revamp has a completely new approach and a well-suited tagline. While the old look of the brand reflected the warm colours of the desert and spoke of its oriental roots, the new look of the brand came as a pleasant surprise. The new look of Swiss Arabian is a combination of black and white and exudes modernity and elegance. The stark contrast of these colours tells a story of its perfect mix of fragrances inspired by western and the Orient. ‘The Perfect Mix’, the brand’s new tagline, aptly describes the company’s philosophy and promises to deliver nothing but the best mix of fragrances to its customers.
Swiss Arabian Perfumes was glad to welcome Shamma Hamdan for the re-launch of their showroom at Sahara Centre, Sharjah. The 22-year old Emirati celebrity who has been in the limelight for her melodious voice, sang a jingle during the re-launch program. This jingle has been composed personally by the singer to mark the rebranding of Swiss Arabian Perfumes. With a well-composed melody, catchy lyrics and a soothing tune, this jingle is a perfect mix of song and symphony. The song reverberates with ‘The Perfect Mix’ by Swiss Arabian, the brand’s new approach, and was well-received by the audience present at the event.
Swiss Arabian Perfumes recently embraced a new approach towards branding. Reflected in the brand communications, the theme was also followed while designing the look and feel of its flagship store. The first re-branded showroom of Swiss Arabian Perfumes was inaugurated at Sahara Centre, Sharjah. The new look of the store is very elegant and is aptly designed to match the brand’s new tagline, ‘The Perfect Mix’. With contrasting hues of black and white, the re-branded store is very appealing and classy. The store launch was a grand affair, complete with the presence of the Emirati singer and celebrity, Shamma Hamdan.