Swiss Arabian Perfumes is the flagship brand of the group and its expressions of exceptional quality are distributed primarily through our own outlets. The first Swiss Arabian branded retail outlets started operations in 1980 at the historic Souk Murshid Dubai, where patrons explored the finest Arabian perfumes in an outdoor souk environment.

These outdoor souks served as the primary distribution channel to customers well until the late 1990s. However, with the advent of the modern shopping mall, the Gulf, and Dubai in particular, lead the way to a new revolution in shopping. The huge Hyper markets, with their magnificent food courts, entertainment areas and hundreds of prime.

Retailers from every category of business were an immediate draw to a rapidly growing and affluent society. These Mega Malls are being built at unprecedented speed to serve the insatiable shopping appetite that has become the hallmark of Dubai's fame. Swiss Arabian Perfumes has taken advantage of this massive new Gulf-wide trend by expanding aggressively across two main segments: the kiosk concept, and the stand-alone showroom concept. The former concept is well-suited to consumers who want perfumes in an efficient and convenient format. Meanwhile, the showroom concept caters to customers who want that extra bit of service and a product range in a more luxurious and inviting setting.